Your reputation is in your hands.
Task
Design an experience to manage ones online reputation.
Project mentored by Shiftkey
Detox uses AI to scan a user's social media to identify potentially negative content linked to their profiles. Then its up to the user to make changes that could help boost their personal or professional success. Detox prioritizes privacy, only using usernames, similar to a recruiter doing an online search.
Year
Spring 2024
Timeline
10 weeks (Group Project)
(A) How Might We Statement
(B) Statistics
(C) Survey
We began by using HMW statements to brainstorm various directions and to narrow down our focus area.
Research into the impact that social media can have on one's career
of companies screen potential applicants and look at their social media.
of U.S. hiring managers claim they would consider firing an employee based on social media content.
of colleges took students’ digital footprints into consideration and 75% of recruiters did the same.
To better understand our users, we asked students about their social media habits and how they manage their digital footprint. They were asked to rank their level of concern across various related topics. The majority of respondents indicated a lack of awareness about the potential consequences of a 'bad' post, followed closely by concerns about their professional image, privacy, and overall digital awareness.
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(A) Problem Space Matrix
(B) Competitive Analysis
(C) Persona
(D) Problem Storyboard
Identifying and plotting problems in this space allowed us to focus on the most important issues when designing the app.
Most existing apps focus on enhancing a business's reputation or managing ones online data. However, no current reputation app specifically addresses an individual's social media presence and its potential impact on their career.
Based on real interviews, the persona highlights the pain points and needs of a potential user.
Valentina values her work life balance. She is a certified phlebotomist and loves her job as she gets to help people. Outside of work, she has a wide range of hobbies including climbing, playing the guitar, modeling and photography. She will return to school shortly to become a licensed practical nurse.
Age: 34
Location: Brooklyn, NY
Education: Phlebotomy (2 years), Medical Assistant (2 years)
Occupation: Certified Phlebotomist
A preventable situation that can occur without using Detox.
Valentina Dreams of being a registered nurse
She applies to nursing school
Gets Rejection letter
She wants to find out why
The school found images of her partying.
She's upset she didn't remove it before applying
(A) Lo-fi Wire Frames
(B) Visual Identity
(C) Hi-fi Wire Frames
An initial exploration of key screens
Applying our visual identity and creating a workable prototype.
(A) Onboarding
(B) Home Page
(C) Social Media Scan
(D) Secondary Pages
Provides a quick overview of the application and the types of data it handles. Users can sign in or register using an email, or log in with their Google, Meta, or LinkedIn account.
The home screen is designed for easy navigation across key sections. Users can view their current reputation score and the number of new posts awaiting a scan.
Detox AI scans users' social media for harmful content and generates a report. The report suggests actionable changes to enhance the users online presence.
It is up to the user whether to make changes. If a post is flagged incorrectly, select AI Mistake.
After the user reviews all flagged posts, a report displays the points they've earned back.
Score, Your Goals, Past Scans, Education
Score
The current reputation score is displayed on the home screen. Selecting it provides a breakdown of the factors contributing to that score.
Your Goals
Goals let users input their social media objectives. This enabling Detox AI to provide better results and more customized feedback when scanning their posts.
Past Scans
Past scans provides a breakdown of the factors contributing to that score.
Education
Gamifies the learning experience with fun challenges, allowing users to unlock additional scans as they progress.
(A) User Testing
(B) Accessibility Testing
(C) Solution Storyboard
Bringing in users to the design process and addressing their concerns through iterative improvements.
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Using the Figma plugin, Stark, we could easily check contrast ratios and different visual impairments to ensure they met WCAG standards. This helped us guarantee that the text is easy to read and understand for everyone.
Almost all clickable buttons include both icons and text. This gives users at least two ways to understand the function of each button.
Using Detox Valentina gets accepted into her dream nursing school!
Valentina dreams of being a registered nurse.
Uses Detox to improve her reputation.
Applies to school.
Gets accepted into nursing school.
Becomes a registered nurse.
